Organic Search vs Pay Per Click advertising: go sustainable with our Black Friday sale!

It’s Black Friday weekend and at Yoast, our Black Friday is all about going green. Getting those bullets green and getting that green, organic traffic to your site. Why is organic traffic so important? And why will organic search and SEO continue to be important in the future? Isn’t it much easier to advertise in […] The post Organic Search vs Pay Per Click advertising: go sustainable with our Black Friday sale! appeared first on Yoast.
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How to get ratings and reviews for your online business

Reviews or testimonials are mostly said to work on the basis of social proof. Social proof is a psychological process in which people copy the behavior of others, in an attempt to reflect correct behavior. In this post, I’ll take a look at how reviews work, how you can get them and how structured data […] The post How to get ratings and reviews for your online business appeared first on Yoast. http://dlvr.it/RjWskv

IndexNow: What it is and how it benefits you

One of the most important aspects of SEO is ensuring your content is crawled and indexed by search engines. In fact, without your content in the index, your website won’t be able to generate traffic from search at all. But indexing isn’t always a fast process. There are a lot of factors affecting how fast […] The post IndexNow: What it is and how it benefits you appeared first on Yoast. http://dlvr.it/SSk13h

How to do SEO for boring products

By SEO for boring products, we mean SEO for products that are really hard to write exciting content for. Products that need a thousand words to describe all tiny details and small print, but are, in the end, just car insurances, paper clips or emergency exit signs. We have all had or have been that customer […] The post How to do SEO for boring products appeared first on Yoast. http://dlvr.it/SRvlW7

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