SEO and Internet Marketing

If you’re a content creator, you’ve probably considered using a content AI tool to help you write. After all, these tools can be extremely helpful in generating ideas and getting your creative juices flowing. But is it really a good idea to rely on an AI tool for your writing? I wrote this post together […] The post Writing with Yoast SEO and Bertha – a content AI tool appeared first on Yoast. http://dlvr.it/ST8T1F

Bots have become an integral part of the digital space of today. They help us order groceries, play music on our Slack channel, and pay our colleagues back for the delicious smoothies they bought us. Bots also populate the internet to carry out the functions they’re designed for. But what does this all mean for […] The post Bot traffic: What it is and why you should care about it appeared first on Yoast. http://dlvr.it/ST551T

The worldwide web is one of the greatest achievements of mankind. It has revolutionized communication and allowed for a stunning amount of innovation to happen. As a place without regulation, the web was allowed to grow tremendously. But today, we cope with the side-effects of that unregulated growth: misuse hurts people and even democracies. Now, […] The post Towards a trusted web: Timestamp content with WordProof appeared first on Yoast. http://dlvr.it/ST12HB

Over the last couple of months, there’s been a lot of talk about a new protocol called IndexNow. This new protocol automatically notifies search engines that support it about all the updates on your site. While initially skeptical about this development, we’ve decided to add an IndexNow integration to Yoast SEO Premium 18.8. What is […] The post We’re launching an IndexNow integration in Yoast SEO appeared first on Yoast. http://dlvr.it/ST12Db

Today is a good day. The next batch of Yoast SEO releases comes with a ton of new stuff that helps your site get noticed by search engines. We’re launching an IndexNow integration, expanded our crawl settings with advanced features, and added a WordProof integration to help timestamp privacy pages on the blockchain. Read up […] The post Yoast SEO 19.2: IndexNow, crawl settings, and WordProof appeared first on Yoast. http://dlvr.it/ST128G

One of the most important aspects of SEO is ensuring your content is crawled and indexed by search engines. In fact, without your content in the index, your website won’t be able to generate traffic from search at all. But indexing isn’t always a fast process. There are a lot of factors affecting how fast […] The post IndexNow: What it is and how it benefits you appeared first on Yoast. http://dlvr.it/SSk13h

You can set a focus keyphrase in Yoast SEO for Shopify and WooCommerce. With this focus keyphrase, you signal to the SEO app that you want to optimize this piece of content for this specific word or combination of words. There are various ways to think about this, depending on what kind of product-related content […] The post How to choose a focus keyphrase for product descriptions and categories appeared first on Yoast. http://dlvr.it/SSk100

If you own a website or a blog, you probably often think about what new content to create. But did you know it’s also essential to focus on your existing content? Having many low-performing posts or pages on your website is not a good look for your business or Google. Did you know that outdated, […] The post SEO basics: What is content pruning? appeared first on Yoast. http://dlvr.it/SSb8vy

More and more people, and more and more developers, are talking about structured data, and Schema.org. We talk and have talked about Schema for quite some time at Yoast and we’ve built loads of things with and on top of it. Recently, the proposed block protocol standard started talking about integrating with Schema, and WordPress’ […] The post Why Schema needs to be a graph appeared first on Yoast. http://dlvr.it/SSJqxk

Ranking in search engines requires a website with flawless technical SEO and great, relevant content. Luckily, the Yoast SEO plugin takes care of (almost) everything on your WordPress site. Still, if you really want to get the most out of your website and keep outranking the competition, some basic knowledge of technical SEO is a must. […] The post SEO basics: What is crawlability? appeared first on Yoast. http://dlvr.it/SSJqtQ

Before your content can rank, it needs links. Google finds your posts and pages best when they’re linked to from somewhere on the web. Internal links also connect your content and give Google an idea of the structure of your website. They can establish a hierarchy on your site, allowing you to provide the most important pages […] The post Internal linking for SEO: Why and how? appeared first on Yoast. http://dlvr.it/SSFSSm

Many online stores powered by WooCommerce sell products in different variations. A t-shirt, for instance, might be available in a range of colors and sizes. As a result, all these product variants might have different EANs or UPCs and other global identifiers that you like to add to the product data. In addition, you want […] The post How to add global identifiers on variable products with WooCommerce SEO appeared first on Yoast. http://dlvr.it/SSB069

As we’ve said many times, crawlability is an important aspect of SEO. Your site has to do away with technical hurdles that can hinder crawling while keeping the number of crawlable URLs in check. Crawlers are eager to crawl everything they can find on your site — even if you have a small site with […] The post Yoast SEO 19.1 & Premium 18.7: More crawl settings appeared first on Yoast. http://dlvr.it/SS8sQV

By SEO for boring products, we mean SEO for products that are really hard to write exciting content for. Products that need a thousand words to describe all tiny details and small print, but are, in the end, just car insurances, paper clips or emergency exit signs. We have all had or have been that customer […] The post How to do SEO for boring products appeared first on Yoast. http://dlvr.it/SRvlW7

If you’re serious about your SEO, you’ve probably set (implicit) goals on what you want to achieve. Perhaps you want to rank in the top ten search results for a specific keyword. Maybe you want your organic traffic to rise with a certain number. But what do you do if you are unable to meet […] The post How to adapt your content SEO strategy appeared first on Yoast. http://dlvr.it/SRrSBy

The ONLY tutorial you need to boost your search engine traffic by improving your WordPress SEO. Tips on WordPress SEO plugin usage, structuring your site and optimizing your theme! The post WordPress SEO: the definitive guide appeared first on Yoast. http://dlvr.it/SRn6dp

Social media plays a huge part in our day-to-day lives. It’s used by people from all walks of life. But are your social posts accessible to everyone? Would you know where to start if someone from your c-suite said that you needed to implement a more accessible approach to your social strategy? In this blog […] The post Accessibility in social media appeared first on Yoast. http://dlvr.it/SRWyP9

May is definitely an interesting month for Shopify Merchants. Shopify has announced many interesting features, such as Shopify audiences and the Shopify promise. And that’s not all, because Yoast SEO for Shopify also improved and is now compatible with Google Merchant Store. What’s new in Yoast SEO for Shopify? Yoast SEO is now compatible with […] The post Yoast SEO for Shopify and Shopify – May update appeared first on Yoast. http://dlvr.it/SRRzqn