How to choose a focus keyphrase for product descriptions and categories

You can set a focus keyphrase in Yoast SEO for Shopify and WooCommerce. With this focus keyphrase, you signal to the SEO app that you want to optimize this piece of content for this specific word or combination of words. There are various ways to think about this, depending on what kind of product-related content […] The post How to choose a focus keyphrase for product descriptions and categories appeared first on Yoast.
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How to do SEO for boring products

By SEO for boring products, we mean SEO for products that are really hard to write exciting content for. Products that need a thousand words to describe all tiny details and small print, but are, in the end, just car insurances, paper clips or emergency exit signs. We have all had or have been that customer […] The post How to do SEO for boring products appeared first on Yoast. http://dlvr.it/SRvlW7

IndexNow: What it is and how it benefits you

One of the most important aspects of SEO is ensuring your content is crawled and indexed by search engines. In fact, without your content in the index, your website won’t be able to generate traffic from search at all. But indexing isn’t always a fast process. There are a lot of factors affecting how fast […] The post IndexNow: What it is and how it benefits you appeared first on Yoast. http://dlvr.it/SSk13h

Using the focus keyphrase for product pages in Yoast SEO

SEO is crucial for any online store. One key aspect that Yoast SEO needs to help you improve the SEO of your product pages is a focus keyphrase. This guide will help you find and fill in the proper focus keyphrase using Yoast SEO. Understanding the focus keyphrase The focus keyphrase is the main keyword […] The post Using the focus keyphrase for product pages in Yoast SEO appeared first on Yoast. http://dlvr.it/T7WWzR

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