SEO and Internet Marketing

With the rise of social media and smartphone adoption, emojis have gone from cute icons we add to our text messages to becoming an integral part of our day-to-day communication. For many people, emojis belong to social media and text messages, as we mostly use them in these contexts. But did you know that you […] The post How to use emojis in your page title and meta description appeared first on Yoast. http://dlvr.it/SVkprK

You need to have nice-looking snippets to get more clicks. One way to ensure your site looks good when it appears in the search results is to use Yoast SEO’s Google snippet preview. It simulates what a search result for your page would look like and allows you to edit the tile, slug, and description! […] The post How to use the Google snippet preview in Yoast SEO appeared first on Yoast. http://dlvr.it/SVcN30

We’re always working to improve and refine the Yoast SEO user experience with every release. In this release, we’ve rolled out improvements to our Schema structured data implementation and fixed a couple of bugs. Aside from that, we’ve decided to include some exciting additions to our plugins, starting with a new emoji picker tool and […] The post Yoast SEO 19.4: new emoji picker tool, word complexity feedback in more languages and Schema improvements appeared first on Yoast. http://dlvr.it/SVXl0f

We take pride in our products and our company history here at Yoast. We’ve been around since 2010 and we’ve helped to optimize millions of websites across numerous industries. Throughout our existence, we’ve introduced many new features and made countless improvements to our plugins. The Yoast SEO plugins that you’ve come to know and love […] The post Things we don’t do in Yoast SEO and why appeared first on Yoast. http://dlvr.it/STqsSh

We’ve always been proud of our readability analysis. It has not only helped us in writing readable text for the web, but also thousands of other users running Yoast SEO. Today, we’re introducing the latest addition to our readability analysis in Yoast SEO Premium: the word complexity assessment. Let’s explore what it is and how to […] The post New in Yoast SEO Premium: the word complexity assessment appeared first on Yoast. http://dlvr.it/STmjG3

Something has to be readable for machines and humans to understand it, right? Easy-to-read content has a greater chance of success as more people tend to understand it quickly. The same goes for machines — search engines rely on structured data to help them understand the meaning of your pages. In Yoast SEO 19.3, we’re […] The post Yoast SEO 19.3: Schema improvements, new word complexity assessment appeared first on Yoast. http://dlvr.it/STmjFV

YouTube is the biggest video website in the world. Over a billion hours of video are watched each day. But while YouTube is the primary home for videos on the internet, there are other places worth uploading your videos to in order to reach a wider audience. In this post, we provide a comprehensive list […] The post Beyond YouTube: Other sites to post your videos appeared first on Yoast. http://dlvr.it/STWHLz

Using the right keywords is essential in SEO. Because using the words your audience searches with will help your posts and pages rank. That’s why we always tell you to put some effort into finding the perfect keywords to optimize your articles for. So, after finding the perfect keyword, why shouldn’t you use it over […] The post Why you should use synonyms and related keywords appeared first on Yoast. http://dlvr.it/STS5Kp

Whether you have a company website, a blog, or an (online) store, chances are you’ve got a lot to do. You’re probably busy with leading your company, blogging, or making your customers happy with the goods they need. SEO might not be top of mind at all times. Yet, you also know that higher rankings […] The post Save time in SEO with these 6 tips appeared first on Yoast. http://dlvr.it/STQF2Z

With the 20th birthday of Google News coming up, Google launched a new version of Google News last week. Barry Adams, the news SEO specialist, sheds light on the new look of Google News in this post. What are the exact changes, and what does it mean for publishers, readers and SEO? As a bonus, […] The post What’s new in Google News – with Barry Adams appeared first on Yoast. http://dlvr.it/STCg5Q