How to use emojis in your page title and meta description

With the rise of social media and smartphone adoption, emojis have gone from cute icons we add to our text messages to becoming an integral part of our day-to-day communication. For many people, emojis belong to social media and text messages, as we mostly use them in these contexts. But did you know that you […] The post How to use emojis in your page title and meta description appeared first on Yoast.
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A successful link building strategy in 6 steps

SEO is all about creating a great experience for people visiting your website, or seeing your snippet in the search results. That’s why a lot of your SEO efforts will likely be focused on things like content, UX and pagespeed. Efforts that help you optimize your page or website overall. As they should be! They […] The post A successful link building strategy in 6 steps appeared first on Yoast. http://dlvr.it/T2WCwp

How to measure the success of your content SEO strategy?

If you want to measure your content SEO strategy’s success, you first need to establish your goals. What’s the purpose of your strategy? Do you want higher rankings? More traffic? To evaluate your content SEO strategy, you should identify what success means to you! Once you’ve established your goals, you can measure the success of […] The post How to measure the success of your content SEO strategy? appeared first on Yoast. http://dlvr.it/RvHzrh

Yoast SEO 21.9: Maintenance and more optimizations

As a site owner, you understand the significance of SEO in driving organic traffic and increasing visibility. Keeping your SEO efforts up to date is essential to stay ahead of the competition. The same goes for developing an SEO plugin — to keep you at the top of your game, we need to be at […] The post Yoast SEO 21.9: Maintenance and more optimizations appeared first on Yoast. http://dlvr.it/T1nWQ3

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