SEO and Internet Marketing

Having great product pages is so important for your sales. These are the pages where people decide to click that buy button. Besides optimizing your product pages for user experience, you want to make sure these pages are as good as possible for SEO as well. You might think this is obvious. That’s why, in […] The post Product page SEO: 5 things to improve appeared first on Yoast. http://dlvr.it/SZF47t

Writing quality content should be a key aspect of every SEO strategy. But when is your content considered high-quality? And does high-quality mean the same for your users as it does for Google? In this article, I’ll discuss what quality content is and how you can make sure your content hits the mark. It will […] The post What is quality content and how do you create it? appeared first on Yoast. http://dlvr.it/SZ6Cxt

The summer has just ended, but we’re already telling you to prepare for the biggest sales of the year: Black Friday and Cyber Monday. And let’s not forget about the rest of the holiday shopping season that’s coming up. Now is the time to start planning for the most beautiful time of the year. So, […] The post Black Friday & holiday season SEO 2022: 7 tips to start preparing! appeared first on Yoast. http://dlvr.it/SYqnpl

Do you have trouble getting your product to show up on Google? Are your competitors getting rich results, but the search results for your product are boring? It might be that Google doesn’t know every detail of your product. For instance, you might miss the product identifiers that Google uses to understand your products thoroughly. […] The post Yoast WooCommerce SEO 15.2: A new product identifier check appeared first on Yoast. http://dlvr.it/SYfrT7

Reading from a screen can be difficult, so if you want people to read your whole blog post, it must be easy to read. This will get you more returning visitors and a higher conversion rate. Luckily, improving the readability of your content is something you can do relatively easily, to give your site a […] The post 5 tips for writing readable blog posts appeared first on Yoast. http://dlvr.it/SYSKFS

The canonical URL allows you to tell search engines that certain similar URLs are actually one and the same. Learn how to use rel=canonical! The post rel=canonical: the ultimate guide appeared first on Yoast. http://dlvr.it/SYNrHg

Is your page not attracting the number of people you thought it would? Or are you wondering what you can improve to get your page higher up in the search results? And to get people to stay on (and come back to) your site? There are a few things you can do to give your […] The post 10 tips to improve the quality of your page appeared first on Yoast. http://dlvr.it/SYH0Vj

We’ve all been lured into clicking on unsatisfying search results before. At first glance, it looks promising. But if you can’t see what you’re looking for when you get there, you’ll probably just leave again. *Boing* — there goes the bounce rate! The fact is, just making content and getting it into the search results […] The post Make satisfying content by managing users’ expectations appeared first on Yoast. http://dlvr.it/SY11pz

Google Discover offers users a different way to search. Actually, it’s not really a search in a traditional sense — it’s a queryless discovery of content that fits your preferences and interests. It suggests new content based on your search activity and interaction with the Discover app. And it learns what you like, so it […] The post Google Discover: What it is and how to get your content in appeared first on Yoast. http://dlvr.it/SXxkfG

Reviews or testimonials are mostly said to work based on social proof. Social proof is a psychological process in which people copy the behavior of others in an attempt to reflect correct behavior. In addition, search engines are increasingly looking for that proof as well. In this post, I’ll look at how reviews work, how […] The post How to get ratings and reviews for your business appeared first on Yoast. http://dlvr.it/SXcZgZ