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Make satisfying content by managing users’ expectations

We’ve all been lured into clicking on unsatisfying search results before. At first glance, it looks promising. But if you can’t see what you’re looking for when you get there, you’ll probably just leave again. *Boing* — there goes the bounce rate! The fact is, just making content and getting it into the search results […] The post Make satisfying content by managing users’ expectations appeared first on Yoast.
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