SEO and Internet Marketing

The meta description summarizes a page’s content and presents that to users in the search results. It’s one of the first things people will likely see when searching for something, so optimizing it is crucial for SEO. It’s your chance to persuade users to click on your result! This post will show you the characteristics […] The post How to create the right meta description appeared first on Yoast. http://dlvr.it/ShVFS7

We are thrilled to announce the release of Yoast SEO 20.0. This release features a brand-new, state-of-the-art settings interface that takes your SEO work to the next level. We took great care to design an interface that’s logical and easy while simultaneously fully featured. This user interface brings Yoast SEO ahead of the curve and […] The post Yoast SEO 20.0: A brand-new settings interface appeared first on Yoast. http://dlvr.it/ShMQJM

So you want to write more inclusively? Great! That means more people will feel welcome when they read your content, and you won’t accidentally exclude them. But if that’s not enough reason, just think how many more people will engage with your content if you involve them and make your content relatable to them! So, […] The post Write more inclusively: 7 examples of inclusive language appeared first on Yoast. http://dlvr.it/Sh7rxS

There are two types of search: the regular organic search results and the local ones. Whenever you search for something that might have a local intent, Google will tailor its results around that query. That part is called local search, and when you try to rank your business in the local search results, you are […] The post Local search and local SEO: the ultimate guide appeared first on Yoast. http://dlvr.it/SgnLZW

Google Search Console is the best data source for tracking the traffic you are getting to video content on your website from Google search, as it provides data directly from Google about the queries actually driving traffic, and can be segmented by video search specifically. In this post, we’ll provide a quick summary of how […] The post How to track video SEO performance using Google Search Console appeared first on Yoast. http://dlvr.it/SgkRyJ

Last year, we launched the inclusive language analysis to help you open up your content to a broader audience. It’s been well-received, with thousands of people already using it to help improve their content. The analysis is free for everyone, so try it if you haven’t. In Yoast SEO 19.14, we’re improving the analysis. Why […] The post Yoast SEO 19.14: Inclusive language analysis improvements appeared first on Yoast. http://dlvr.it/SggXZW

We often get questions from people asking about the influence of domain names on SEO. Is there any relation at all? Does it help to include keywords like product names in your domain name? Is the influence of domain names different per location? And what’s the use of using more than one domain name for a site? […] The post Domain names and their impact on SEO appeared first on Yoast. http://dlvr.it/SgVRpZ