How to track video SEO performance using Google Search Console

Google Search Console is the best data source for tracking the traffic you are getting to video content on your website from Google search, as it provides data directly from Google about the queries actually driving traffic, and can be segmented by video search specifically. In this post, we’ll provide a quick summary of how […] The post How to track video SEO performance using Google Search Console appeared first on Yoast.
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How to measure the success of your content SEO strategy?

If you want to measure your content SEO strategy’s success, you first need to establish your goals. What’s the purpose of your strategy? Do you want higher rankings? More traffic? To evaluate your content SEO strategy, you should identify what success means to you! Once you’ve established your goals, you can measure the success of […] The post How to measure the success of your content SEO strategy? appeared first on Yoast. http://dlvr.it/RvHzrh

The ultimate guide to robots.txt

The robots.txt file is a file you can use to tell search engines where they can and cannot go on your site. Learn how to use it to your advantage! The post The ultimate guide to robots.txt appeared first on Yoast. http://dlvr.it/Sr1wmL

The basics of email marketing

Why is email marketing an important element of your marketing strategy? Because it’s a great tool to create and nurture a dedicated audience. Plus, it’s relatively easy to set up. In this post, we’ll discuss the basics of email marketing, and give you a few practical tips on how to get started. The 4 benefits of email […] The post The basics of email marketing appeared first on Yoast. http://dlvr.it/T7Z5ZY

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