SEO and Internet Marketing

Content SEO is a key part of any SEO strategy. Without content, it’s impossible for your site to rank in search engines. It’s, therefore, crucial to write and structure quality content! This ultimate guide covers the most important areas of content SEO. Read on if you want to learn how to create content that ranks. […] The post The ultimate guide to content SEO appeared first on Yoast. http://dlvr.it/Sn7PZj

Get ready for another release of Yoast SEO! Our team has been working hard to bring you new features, enhancements, and bug fixes that help improve Yoast SEO. In Yoast SEO 20.6, we’re introducing a readability assessment that helps you avoid using center-aligned text in your content. Plus, we have other upgrades that enhance your […] The post Yoast SEO 20.6: Introducing a new readability assessment appeared first on Yoast. http://dlvr.it/Sn6CvM

YoastCon 2023 is right around the corner and we can’t wait for you to hear from our fantastic lineup of speakers. They will be sharing their expertise on a range of topics to help take your digital marketing to the next level. Will you join the greatest experts in the world of SEO on Thursday, […] The post Don’t miss these amazing speakers at YoastCon 2023! appeared first on Yoast. http://dlvr.it/Sn43Ww

A few weeks back, CloudFest organized its yearly Hackathon and Yoast was proud to be a partner and sponsor for this edition. During this event, developers and other web professionals from around the globe came together to solve some real-world problems. While having lots of fun! Of course, we couldn’t sit back and just enjoy […] The post The Eco-mode project: reducing the energy consumption of WordPress websites appeared first on Yoast. http://dlvr.it/Smt1m3

It is with mixed emotions that we say goodbye to Marieke van de Rakt, who has decided to leave Yoast. Everyone at Newfold Digital and Yoast will miss her dearly, and we want to thank her for all the wonderful things she has done over the years. She’s played a pivotal role in shaping the […] The post Saying goodbye to Marieke appeared first on Yoast. http://dlvr.it/SmpjfP

Web sustainability is a huge topic and covers a lot of aspects, from technical details to design and the way you organize your content. Why is it such an important topic? Because climate change is a serious threat and can no longer be ignored. All of us need to work together to do everything we […] The post The carbon footprint of your website and how to reduce it appeared first on Yoast. http://dlvr.it/Smlfc6

Google’s Search Quality Raters evaluate whether its search ranking systems provide helpful, relevant information. They evaluate the quality and relevance of search results produced by Google to help improve the algorithms and user experience. To do so, Google uses the E-E-A-T system, which stands for Experience, Expertise, Authoritativeness, and Trustworthiness. The E for experience is […] The post The first E in E-E-A-T, or the importance of Experience appeared first on Yoast. http://dlvr.it/Smh5cP

Breadcrumbs are an essential part of almost every good website. These little navigational aids don’t just tell people where they are on your site, but they also help Google work out how your site is structured. That’s why adding these helpful little pointers makes a lot of sense. Let’s take a look at how breadcrumb […] The post What are breadcrumbs? Why are they important for SEO? appeared first on Yoast. http://dlvr.it/SmQlkQ

Embedded videos are an increasingly important part of websites. And it’s easy to see why. They add an engaging and interactive layer to all manner of page types. But there is one problem: video files are big. Particularly on lower bandwidth mobile connections, they can be very slow to load. This can be a problem […] The post How to stop videos negatively impacting Core Web Vitals appeared first on Yoast. http://dlvr.it/SmP62N

Let’s say you have a website but know little about SEO. But you’ve heard about Yoast SEO, and people have told you it’s a great tool to optimize your site for Google, Bing, Yandex and other search engines. So you install the Yoast SEO plugin. What now? Well, our plugin needs your input to help your […] The post The beginner’s guide to Yoast SEO appeared first on Yoast. http://dlvr.it/SmMpBg

We just released Yoast SEO 20.5, which has many enhancements and (security) fixes! Our team has been working hard to implement these changes to enhance your experience and help make your SEO journey smoother. In this post, we’ll tell you all about the latest release. Improvements in Yoast SEO 20.5 One of the main enhancements […] The post Yoast SEO 20.5: Improvements and security fixes appeared first on Yoast. http://dlvr.it/SmJrJt

If you own a website or are thinking of creating one, you should be mindful about your ecological footprint. Because the tech industry plays a big role in the current climate crisis. With its data centers, large manufacturing operations, and huge amounts of e-waste, it’s accountable for nearly 4% of global CO2 emissions. Which, shockingly […] The post Why you should care how green your website is appeared first on Yoast. http://dlvr.it/Sm38Gq