The first E in E-E-A-T, or the importance of Experience

Google’s Search Quality Raters evaluate whether its search ranking systems provide helpful, relevant information. They evaluate the quality and relevance of search results produced by Google to help improve the algorithms and user experience. To do so, Google uses the E-E-A-T system, which stands for Experience, Expertise, Authoritativeness, and Trustworthiness. The E for experience is […] The post The first E in E-E-A-T, or the importance of Experience appeared first on Yoast.
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How to do SEO for boring products

By SEO for boring products, we mean SEO for products that are really hard to write exciting content for. Products that need a thousand words to describe all tiny details and small print, but are, in the end, just car insurances, paper clips or emergency exit signs. We have all had or have been that customer […] The post How to do SEO for boring products appeared first on Yoast. http://dlvr.it/SRvlW7

IndexNow: What it is and how it benefits you

One of the most important aspects of SEO is ensuring your content is crawled and indexed by search engines. In fact, without your content in the index, your website won’t be able to generate traffic from search at all. But indexing isn’t always a fast process. There are a lot of factors affecting how fast […] The post IndexNow: What it is and how it benefits you appeared first on Yoast. http://dlvr.it/SSk13h

Yoast SEO 22.6 brings more enhancements

Yoast SEO 22.6 is out today! This release has many performance and quality-of-life fixes to improve your favorite SEO plugin. Plus, we’re asking you to update your PHP versions. Find out what’s new in this post! Performance enhancements We’ve upgraded the processing of user metadata in this release, leading to improved performance, especially in generating […] The post Yoast SEO 22.6 brings more enhancements appeared first on Yoast. http://dlvr.it/T6DwNw

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