SEO and Internet Marketing

Social media isn’t just for sharing memes and cat videos. It can be a useful tool to boost your sales or get more subscriptions. Just think about it: billions of users are scrolling through various social media platforms everyday. If you know how to reach them, you’ll be increasing your sales while connecting with your […] The post Use social media to increase your sales appeared first on Yoast. http://dlvr.it/T28kVZ

WordPress and the community around it are very committed to making websites as accessible as possible. Websites should be accessible to every visitor and anyone should be able to use WordPress to create their website or application. To keep accessibility top of mind, there’s a dedicated Accessibility Team that provides expertise and further improves WordPress […] The post The importance of accessibility in WordPress appeared first on Yoast. http://dlvr.it/T26PkZ

Local businesses thrive on foot traffic. As consumers turn to their devices first, having a solid online presence is paramount. Generative AI is a helpful tool for finding innovative ways to boost local SEO and captivate potential customers. This article will explore how using this AI technology can transform your local business presence. AI content […] The post Use AI to drive foot traffic to your local business appeared first on Yoast. http://dlvr.it/T1rRSR

Yoast SEO checks for the keyphrase density or keyword density of your text. But what is keyphrase density exactly? And why is it important for your SEO? In this article, we answer these questions. On top of that, we’ll discuss what you can do to improve the keyword density of your content so you score […] The post What is keyphrase density and why is it important? appeared first on Yoast. http://dlvr.it/T1nxlT

As a site owner, you understand the significance of SEO in driving organic traffic and increasing visibility. Keeping your SEO efforts up to date is essential to stay ahead of the competition. The same goes for developing an SEO plugin — to keep you at the top of your game, we need to be at […] The post Yoast SEO 21.9: Maintenance and more optimizations appeared first on Yoast. http://dlvr.it/T1nWQ3

Most people know that using clickbait headlines to get people to visit your page is a pretty bad idea. People don’t like it, and search engines and social media platforms don’t either. But how do you craft an enticing SEO headline without using clickbait? And what even is the line between a catchy title and […] The post How to create great headlines without using clickbait appeared first on Yoast. http://dlvr.it/T1lD2f

Content clusters, or topic clusters, can be a great tool to show Google you have authority on a specific topic. When done right, a content cluster strategy can get you a higher position in the search results and grow your business. But what is a content cluster, and how do you ensure you’re doing it […] The post Content clusters: What are they and do you need them? appeared first on Yoast. http://dlvr.it/T1ctYL

In December 2023, Google rolled out a significant update to its rules and guidelines concerning video indexation and rankings. The landscape has shifted, and it’s crucial for webmasters to adapt to these changes for optimal visibility in Google search results. What changed? In the past, any page with a visible video to Googlebot-video and appropriate […] The post Google’s video search update: What’s new? appeared first on Yoast. http://dlvr.it/T1Wzd1

Your focus keyphrase is the keyword(s) you want your post or page to rank for. If you’re particularly eager to rank for a specific keyword, you’ll probably be tempted to optimize many articles for that keyphrase. But, that’s not what a focus keyphrase is for! You should only use it once. But why? And what […] The post Why you should use a focus keyphrase only once appeared first on Yoast. http://dlvr.it/T1TJZD

The title of your post or page usually gets the H1 heading tag. It’s only logical to give your post one title, right? Having more than one H1 is like saying: “Hey, this text is about two topics of equal importance.” Yoast SEO warns you with a red traffic light if you use more than […] The post Why you only need one H1 heading per post or page appeared first on Yoast. http://dlvr.it/T1D02s

We’re excited to roll out Yoast SEO 21.8. This release is about refining your experience and enhancing your website’s performance. We’ve zapped some bugs for our users, making your SEO journey smoother and more reliable. But the real headline here is for our Yoast SEO Premium users – a feature we know you’ve been asking […] The post Yoast SEO 21.8: Seamless highlighting in Elementor appeared first on Yoast. http://dlvr.it/T18Wp8

Whether you have a company website, a blog, or an (online) store, chances are you’ve got a lot to do. You’re probably busy leading your company, blogging, or making your customers happy with the necessary goods. SEO might not be top of mind at all times. Yet, you also know that higher rankings would most […] The post 6 essential tips to save time in SEO appeared first on Yoast. http://dlvr.it/T0yk34

If you’re a user of Yoast SEO for WordPress or Shopify, then you’re probably familiar with the traffic lights in our plugin. Three parts of Yoast SEO use this system: the content analysis, the readability analysis, and the inclusive language analysis. The first checks whether your post or product pages are SEO-proof, while the latter […] The post How to use the readability analysis in Yoast SEO appeared first on Yoast. http://dlvr.it/T0w475

At Yoast, we try to combat the notion that SEO is just a trick. While tricks might get you ranked quickly, they usually don’t work in the long run, and they might even backfire. Permanently ranking well in Google demands an extensive SEO strategy focused on every aspect of your website; the technical stuff, the […] The post Holistic SEO: Improve every aspect of your website appeared first on Yoast. http://dlvr.it/T0tBV0