How to create great headlines without using clickbait

Most people know that using clickbait headlines to get people to visit your page is a pretty bad idea. People don’t like it, and search engines and social media platforms don’t either. But how do you craft an enticing SEO headline without using clickbait? And what even is the line between a catchy title and […]

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How to get ratings and reviews for your online business

Reviews or testimonials are mostly said to work on the basis of social proof. Social proof is a psychological process in which people copy the behavior of others, in an attempt to reflect correct behavior. In this post, I’ll take a look at how reviews work, how you can get them and how structured data […] The post How to get ratings and reviews for your online business appeared first on Yoast. http://dlvr.it/RjWskv

IndexNow: What it is and how it benefits you

One of the most important aspects of SEO is ensuring your content is crawled and indexed by search engines. In fact, without your content in the index, your website won’t be able to generate traffic from search at all. But indexing isn’t always a fast process. There are a lot of factors affecting how fast […] The post IndexNow: What it is and how it benefits you appeared first on Yoast. http://dlvr.it/SSk13h

The ultimate guide to robots.txt

The robots.txt file is a file you can use to tell search engines where they can and cannot go on your site. Learn how to use it to your advantage! The post The ultimate guide to robots.txt appeared first on Yoast. http://dlvr.it/Sr1wmL

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