SEO and Internet Marketing

If you take your SEO and users seriously, you’ll be working on a kick-ass site structure. But, setting up a decent site structure can be challenging. Maintaining a decent site structure when your site is growing, is even harder. With all these new pages on your site, it’s easy to overlook something or make a […] The post 6 site structure mistakes and how to avoid them! appeared first on Yoast. http://dlvr.it/Ryn45Y

Going to the gym regularly might get you fit, but dropping that routine will get out out of shape in no time. The same goes for your website — without a good fitness routine and proper maintenance, it might become a mess. Yoast SEO helps your site with its technical SEO fitness and gives you […] The post Technical SEO fitness: take our quiz to assess your fitness appeared first on Yoast. http://dlvr.it/Ryj7wn

One of the focal points of Yoast SEO is getting out of your way. If we look at the technical aspects of SEO, Yoast SEO gets stuff done. Plus, most of it happens in the background, without you noticing it. But whenever you need to dive deeper and customize your setup for specific use cases, […] The post Yoast SEO 16.2: Getting your technical SEO in shape appeared first on Yoast. http://dlvr.it/Ryd9nB

In April 2021, Google changed how they assess content which ‘reviews’ products and services. The “Product reviews update” made it harder for pages that do little more than “summarize a bunch of products” to rank highly. But, unlike many other Google updates, this one came with a cheat sheet that describes what site editors need […] The post What can Google’s “product reviews update” teach us about “high-quality content”? appeared first on Yoast. http://dlvr.it/RyYF8c

One of the big questions with video SEO is whether you’re better off hosting all your videos on YouTube or whether you should host them on a different platform. Hosting your videos on YouTube means driving traffic to your content on youtube.com. Hosting your videos on another platform allows you to make your website the […] The post YouTube vs your own site: Which is better for video SEO? appeared first on Yoast. http://dlvr.it/RyTTZC

A bit of a scandal involving hospitals and the noindex tag, a postponed deadline for your Core Web Vitals and a whole new editing experience in WordPress. Our SEO experts Joost de Valk and Jono Alderson discussed the latest SEO news in April 2021 in our monthly webinar. If you’ve missed it, or simply want […] The post SEO news in April 2021: More time for your Core Web Vitals appeared first on Yoast. http://dlvr.it/RyCTK4

Have you been in the SEO industry for a couple of years? Then you’ve probably noticed that keyword density (or keyphrase density) has a bad reputation. So why do we still include it in Yoast SEO’s content analysis? When used correctly, the keyword density metric can be a great way to help writers keep their […] The post Keyword density can still be a useful metric appeared first on Yoast. http://dlvr.it/Ry8lt3